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For Immediate Release:
New Kräftig Commercial Features Chingy, ‘Get Back to What Makes You You’
St. Louis Rapper also urges fans to “Get Back to Beer”
ST. LOUIS, May XX, 2017 – Encouraging consumers to be true to themselves, rapper, R&B artist,
entrepreneur, and actor Chingy, of St. Louis, is being featured in a 30-second online video for Kräftig and
Kräftig Light lager beers, brewed by the William K. Busch Brewing Co. of St. Louis, Missouri.
Chingy, who has sold more than 20 million records worldwide, recorded the spot several weeks ago at a
pub on Laclede’s Landing along the city’s downtown riverfront. It was produced by Think Tank Public
Relations and Marketing, of St. Louis, and delivers a series of messages that reflect the brand’s new
In a low, cool voice, Chingy, whose real name is Howard Bailey Jr., tells viewers to “Take a risk to create
your own legacy,” a reflection of his career as a successful international performer. “Never forget what
made you choose your journey. Get back to your roots. Get back to what drives you. Get back to what
makes you ‘you.’
“Get back to beer,” he states in the closing seconds while shooting a game of Nine Ball.
The online video is part of a new digital marketing initiative for Kräftig and Kräftig Light as part of the
company’s recent rebranding campaign and packaging redesign. It is a salute to Kräftig consumers,
recognizing the challenges they face and the hard work they deliver, said William K. “Billy” Busch,
president and CEO of the company that bears his name.
“This spot also reflects the fierce independence of our brand and that of our consumers,” Busch said. “We
want to salute their commitment to achieving their personal and professional goals, and encourage them
to focus on what drives them to be happy and successful.”
Busch said the historic backdrop of Laclede’s Landing also salutes St. Louis’s regional tradition and is a
tribute to his company’s beer-brewing family heritage.
Kräftig and Kräftig Light have received 32 Gold, Silver and Bronze medals for taste and quality in
national and international beer competitions over the past five years, and are available throughout
Missouri, Western Illinois, Eastern Kansas, and in Austin and Houston.
Chingy skyrocketed to fame in 2003 with the debut of his first hit single “Right Thurr.” He went on to
produce several other hit songs, including “Holidae Inn” featuring Snoop Dogg and Ludacris.
In addition to touring, Chingy also is co-founder of St. Louis-based Fulldekk Music Group, a full-service
entertainment management company.
The video is available online at the Kräftig Facebook, Instagram and YouTube sites, and the company’s
website. (add hyperlinks)
For more information, contact Thomas D. Pagano, 314-602-7549, firstname.lastname@example.org